According to an old expression, even a man lost in the woods knows where he wants to go. You may not be lost in the woods, but you know you must fix the problems between Marketing and Sales that are undermining their battle for success.

What's preventing your success? Let's review what doesn't work in lead management and why. Here are four critical areas that deserve attention and corrective action.

1. Measuring Success Based on Cost-per-Lead Kills Companies

Google is giving more trust to user reports on the address, hours, and operating name of businesses. Submitted updates will show up regardless of business verification, though business owners will receive a notice and have the option to halt the change.

Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment, according to a new survey from Booz & Company and Buddy Media Research.

Among surveyed Fortune 500 marketers, 94% cite the ability to adapt quickly to change as the most critical enabler of social media success, followed by having an in-house social media champion (93%), clearly communicated executive support (90%), a solid education on social media (90%), and a culture of experimentation (88%).

Ah, another day, another marketing misstep in the unfortunate context of crisis communications. Actually, "misstep" is far too lighthearted a term to use for many companies in the age of social communications.

Consider the news headlines devoted to the Sony data breach of 100 million user records. That seemingly never-ending saga was yet another reminder of the increased demand for open, honest, rapid, and ongoing communication in today's networked world. Failure to meet that demand will result in lost brand equity and lost customers.

Longtime colleague Rob Pike reports that the "father of the C programming language" died over the weekend at age 70.

ZoomOver on Google+, Google engineer and publisher Rob Pike announced that longtime colleague Dennis Ritchie, father of the "C" programming language, has died at age 70. According to Pike, Ritchie passed away at his home on Saturday, October 8, following a long illness.

An all-too-familiar email inbox scenario: the plumber, the school teacher, the accountant, the lawyer, the retail clerk, and the retiree get the same bikini wax discount offer from their daily deals provider. Unless this is the foundation for a new satirical gender-bending song from The Kinks, there's a lot inherently wrong with that approach. And Google's taking measures to fix it.

Google, which for the first time topped $9 billion in revenue in Q2, once again set another company record as it delivered a strong third quarter with $9.72 billion in revenue, a 33 percent increase over the $7.29 billion reported in Q3 2010.

Are you an online buyer and fed up with so many accounts registration on every website that offer purchases. Are you afraid of giving your credit card credentials to any site which allows you to buy online? Well this one is for you, eBay Inc. is all set to launch its new service for the huge amount of its customers which will not let the user to register for every different site for any thing to buy online, the service is called PayPal.

Apple Inc.'s iCloud service, part of its first product release since the Oct. 5 death of Steve Jobs, may cement the loyalty of millions of consumers lured by Jobs's pioneering mobile devices over the past decade.

The service will automatically store photos, songs and other files on servers at Apple's data centers and sync them with all of a customer's gadgets. A photo taken with an iPhone would appear within seconds on a user's iPad, iPod Touch, Apple TV set-top box and any personal computer running iTunes.