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MA-The 10 Things Facebook Got Right Pre-IPO

facebook-ipoMicroadvert.net- Facebook could file papers for a mega initial public offering as early as this week. Keeping in mind that it's roughly $100 billion valuation occurred in the span of seven years, the question is: What were the moves that Facebook made as a startup that resulted in such success?

Here are ten ways that I think helped Facebook become juggernaut:

MA-Year in Sports Advertising: TV Ad Spend Grows to $10.9B

MA-Google Responds to Privacy Policy Backlash: Don't Log In

google-services-plus-youMicroadvert.net- Google was on the hot seat as online privacy concerns swirled in Washington, D.C., where the Data Privacy Day event was held last Thursday. A group of lawmakers sent Google CEO Larry Page a letter requesting responses to several detailed questions about changes the company made to its privacy policies on January 24.

MA-QR Marketing Evolving Rapidly

qr-codeMicroadvert.net- Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more effectively.

Nellymoser Inc. released a study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December. In January, there were seven advertising codes for each editorial code. By September, the ratio was nearly 25:1.

MA-Google Panda 3.2 Update Confirmed

Microadvert.net- Google has confirmed reports of a Panda update with us. Thye company told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh.

Ma-7 Steps to Prepare For the Search Alliance in the UK

yahoo-bing-search-marketingMicroadvert.net- After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK campaigns.

MA-How Google Search Plus Your World is Changing SEO

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MA-In its simplest form, search engine optimization (SEO) used to be about three things - making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done.

MA-Facebook Would Like to Launch IPO in May

facebook-logoMicroadvert.net- Facebook could be planning to launch its initial public offering (IPO) this May, according to a report from All Things Digital. The social network is looking to go public in late spring – likely during the third week of May, according to unnamed sources.

It has long been known that Facebook was planning an IPO. In November, the company was said to have been targeting the second quarter of 2012 for its stock offering.

An IPO from Facebook would be the largest from a technology company in recent years, with recent valuations of the company reaching as high as $100 billion.

MA-Can Screens With Solar Cells Solve the Smartphone Battery Problem?

smartphone(Microadvert.net)- Most modern smartphones have a problem – their battery simply doesn’t last long enough, especially with heavy usage. As the smartphone screens get bigger and bigger, the battery drain increases, but now Arman Ahnood, a researcher at the London Centre for Nanotechnology, has an elegant solution: smartphone screens with built-in solar cells.

Ma-Tools to Monitor Online Reputation Across Different Languages

global-online(Microadvert.net) - It only takes moments to post a comment or photo online, but erasing our “digital footprint” can prove almost impossible. Many job seekers and college graduates have already found out the hard way the importance of their online reputations.

MA-Search Engines & Opinions: Just How Trustworthy Are Search Results?

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MA-Facebook unveils 60 apps under latest expansion plan

fbMicroadvert.net- Facebook is adding a series of new applications to let users share such things as photos, travel or fashion.

The online social network firm unveiled more than 60 new apps that users can share on their Facebook profiles, known as their Timeline.

Users can already share the music they are listening to or news articles they are reading.

But this latest development expands the number of apps significantly.

MA-Jerry Yang Quits Yahoo!

Microadvert.net- Jerry Yang is leaving Yahoo, the company he co-founded with David Filo in 1995. Yang's resignation from the Yahoo board of directors and all other positions with the company, effective today, was announced via a press release minutes ago.

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MA-Will Facebook deliver an IPO surprise?

Microadvert.net- Facebook, the social network that changed "friend" from a noun to a verb, is expected to file as early as Wednesday to sell stock on the open market. Its debut is likely to be the most talked-about initial public offering since Google in 2004.

The Menlo Park, Calif.-based company expects to raise as much as $10 billion, though some accounts say it could be less than that. At $10 billion, the company would be valued at $75 billion to $100 billion.

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