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MA-Three Tips for Using Public Wi-Fi Safely

Three Tips for Using Public Wi-Fi Safelymicroadvert.net- In an era of laptops, smartphones and mushrooming Wi-Fi networks, we can get online nearly anywhere. But we often connect without considering the potential perils.

MA-Facebook Tops Most Searched and Most Visited Site Lists for 2011

Microadvert.net- Facebook was the top searched term in the U.S. for the third year running with a 3.1 percent share of all searches, according to Experian Hitwise. Two other variations of the term, Facebook login and Facebook.com, also made the top five. YouTube and Craigslist rounded out the top five, while ailing MySpace fell off the top ten list completely.

Experian Hitwise 2011 Top Search Terms

MA-New Solar Investment Brings Google's Clean Energy Portfolio to Nearly $1B

Microadvert.net- Google is investing $94 million in solar farms built by Recurrent Energy in the Sacramento, California region. This brings Google's total clean energy investments to over $925 million, with over $880 million in 2011 alone.

MA-SEO Strategy: How to Build One in 3 Steps

Microadvert.net- What is the best SEO strategy out there? Most of the strategies that you’ll find online will help you get started, but there is no such thing as a “one size fits all” organic SEO strategy. Every website is different–different audience, different goals, and different stages of their SEO campaign.

MA-This One Leadership Quality Will Make or Break You

Microadvert.net- One of the most often overlooked aspects of leadership is the need for pursuit. Great leaders are never satisfied with traditional practice, static thinking, conventional wisdom, or common performance. In fact, the best leaders are simply uncomfortable with anything that embraces the status quo. Leadership is pursuit – pursuit of excellence, of elegance, of truth, of what’s next, of what if, of change, of value, of results, of relationships, of service, of knowledge, and of something bigger than themselves. In the text that follows I’ll examine the value of being a pursuer…

MA-Five Effective SEO Strategies to Optimize Your Business Blog

Microadvert.net- So you've started a business blog, providing authoritative insights about the latest news and most pressing issues in your industry. With such great content, your blog should be raising your company's profile and generating more customers. That is, of course, if anyone is actually reading it.

The trouble with blogging is that having great content isn't always enough. You also have to keep search engine optimization in mind, and make your blog attractive to the biggest search engines to drive real traffic.

Here are five tips to help you optimize your business blog for search:

MA-LinkedIn Holiday "Consultants" Visiting Profiles

MA-Transforming Business with Mobile Payments

Microadvert.net- When Miki Nishihata opened Hello Bicycle in October 2008, he had some cool ideas for drumming up business. He stocked the quirky bike shop in Seattle's Beacon Hill neighborhood with an ice cream machine and an espresso maker--big hits, of course. But he was missing one important feature: His was one of 26 million U.S. small businesses that don't accept credit cards.

"Credit cards and me didn't get along," Nishihata explains, citing "exorbitant" monthly fees, long-term contracts, the cost of buying a card reader and the need for a dedicated phone line. As a cash business, he did OK, but felt he was likely losing out on some sales.

MA-10 Intriguing Business Books for Entrepreneurs to Read on Vacation

Microadvert.net- As the year winds down, one thing isn't growing shorter -- my nightstand pile of noteworthy business books.

I receive mountains of them, and most become instant library donations. But the ones that intrigue me keep hanging around, mocking my lack of free time. Eventually, I get to read them.

I hoped to do a post about each of these, but given that soon it will be time to talk about the hot business books of 2012, I thought I'd present my list of the business books I considered "keepers" this year. This is a highly individual list -- several of these are by people I've met, so that may have influenced my thinking.

MA-Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages


Microadvert.net- With 10 million confirmed users of Google+, and comScore reporting there were 20 million visitors to Google’s new social platform during its first 21 weeks of existence, it’s safe to say from a pure numbers perspective that Google+ is off to a hot start. Brands, after seeing the potential on Facebook, YouTube, and Twitter, are ready to jump into the Google+ pool, but there’s a problem: the lifeguards at Google aren’t ready for them – and neither is the platform

MA-Google & Bing Have “Won A Major Victory” Over Content Farms, Study Says

Microadvert.net- Search engines have “won a major victory” in their battle against so-called content farms. So says the current issue of New Scientist magazine, in an article that’s also available online.

New Scientist asked University of Glasgow computer scientist Richard McCreadie to study 50 search queries that are “known to be a target of content farmers.” One example query given is “how to train for a marathon.” McCreadie studied those queries in both March and August, and the magazine says “the results show that Google and Microsoft have won a major victory” against content farms.

MA-4 Megatrends in Social Media and Social Business

microadvert.net- 2012 is primed to be the year of social. In particular we can anticipate a blitz of publicity around social business. But social media too still has room to surprise. Talking with a group of people recently including Lloyd Armbrust at OwnLocal and Tom Smith of Global Web Index (and reading his blog) I picked out four megatrends that will shape social as it truly comes of age.

The growth of the transmitter ecosystem

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